Our Vision

We dream of a society based on MEATocracy – you are rewarded according to your level of productivity in the weight room.  We are an organization run for the meathead, by the meathead. We aim to produce high quality workout apparel that satisfies our customers' needs and wants, and we do so in a way that encourages candor within our company and community.  Yes, lifting is SERIOUS - but life is FUN, and we should all enjoy it.

We promote and encourage the meaty way of life in all its facets.  We want everyone to know that it is not only OK, but it is a birthright to flex in public.